Roundup · Last reviewed October 2026
Best Online Store Builder in Ghana (2026)
Seven real options for vendors selling on WhatsApp, Instagram and in-person - compared on 2-year cost, MoMo checkout and chat-commerce fit. LynkMe is listed first because it's ours; the criteria below let you verify every ranking yourself.
How we ranked them
- -Total cost over 2 years - subscriptions and commissions compound; one-time doesn't.
- -Mobile money checkout - native MoMo vs card-first vs manual confirmation in chat.
- -WhatsApp/Instagram fit - where Ghanaian buyers actually are.
- -Who chases payments - automatic reconciliation vs screenshots vs escrow waits.
- -Maintenance burden - hosted-and-done vs plugins, updates and developers.
Sources: each vendor's public pricing and product pages, October 2026. Prices change - confirm before paying. Excluded as different jobs: Jumia/Tonaton (marketplaces), DWOMOH (AI-built sites from GH₵228/mo), Stur (still rolling out in Ghana), Nuanom (app-suite weight class), Shopify/WordPress/developers (covered in our comparisons).
At a glance
| Tool | Pricing | Best for |
|---|---|---|
| LynkMe | 300 GHS trial (30 days), then 3,000 GHS once - no monthly fees. | Vendors who want one payment, MoMo-native checkout and zero maintenance. |
| Catlog | Monthly subscription (around ₦6,500/mo Basic after 3-day trial) - confirm Ghana pricing. | Vendors taking international card payments or running multiple stores. |
| Vendly | Free starter (15 products); Hustler GHS 40/mo; Boss GHS 200/mo. | New sellers testing online on a zero budget. |
| Shoply | GHS 49/99/299 per month by product and business limits. | Sellers whose buyers need escrow-style trust to pay first. |
| Pawalink | Free storefront (10 products); 1.5% per successful sale, capped at GHS 5. | Sellers who prefer paying only when a sale lands. |
| Makola | 5% of each sale; no monthly fee. MoMo charge comes out of Makola's share. | Vendors who want dropshipping or zero setup decisions. |
| KwikMo | Free listing; small commission per sale. Vendor paid after delivery confirmation. | Vendors who want marketplace discovery, not their own store. |
#1
LynkMe
Best for: Vendors who want one payment, MoMo-native checkout and zero maintenance.
300 GHS trial (30 days), then 3,000 GHS once - no monthly fees.
Strengths
- + One-time price; never pay again
- + MoMo + card native with automatic payment reconciliation
- + Server-controlled pricing ends wrong-price disputes
- + WhatsApp, Instagram, call and walk-in orders in one dashboard
Trade-offs
- – No free-forever tier - trial is 30 days
- – Single-store focus; no multi-brand management
#2
Catlog
Best for: Vendors taking international card payments or running multiple stores.
Monthly subscription (around ₦6,500/mo Basic after 3-day trial) - confirm Ghana pricing.
Strengths
- + International payments in customers' currencies
- + Multiple stores from one account; invoices and coupons
- + AI import from Instagram posts; native mobile app
- + Operating since 2022 across NG, GH, SA and Kenya
Trade-offs
- – Monthly fees compound - costly over 2+ years vs one-time
- – Wallet payout model rather than native MoMo reconciliation
#3
Vendly
Best for: New sellers testing online on a zero budget.
Free starter (15 products); Hustler GHS 40/mo; Boss GHS 200/mo.
Strengths
- + Free-forever starter tier with WhatsApp checkout
- + 0% commission; payment arranged directly via MoMo
- + 5-minute setup, mobile-first
Trade-offs
- – No native checkout - orders land as WhatsApp messages, you confirm payment manually
- – No payment reconciliation; product limits on free tier
#4
Shoply
Best for: Sellers whose buyers need escrow-style trust to pay first.
GHS 49/99/299 per month by product and business limits.
Strengths
- + Payment held until buyer confirms delivery - kills first-order fear
- + Payouts to MoMo; reads your existing WhatsApp catalog
- + Approve/decline orders inside WhatsApp
Trade-offs
- – Monthly subscription plus processing costs
- – Escrow adds a payout delay vs instant settlement
#5
Pawalink
Best for: Sellers who prefer paying only when a sale lands.
Free storefront (10 products); 1.5% per successful sale, capped at GHS 5.
Strengths
- + No upfront or monthly cost; fee capped per sale
- + MoMo payments with signed verification and auto receipts
- + WhatsApp-ready shop link, phone-managed
Trade-offs
- – Percentage fee grows with volume - high-ticket vendors pay the cap every sale
- – 10-product limit on the free storefront
#6
Makola
Best for: Vendors who want dropshipping or zero setup decisions.
5% of each sale; no monthly fee. MoMo charge comes out of Makola's share.
Strengths
- + No plans to pick; MoMo, Telecel, AirtelTigo and cards via Paystack
- + Dropshipping with supplier settlement tracking
- + WhatsApp/SMS order updates automatic
Trade-offs
- – 5% of every sale forever - expensive at scale vs one-time
- – Your margins fund the simplicity
#7
KwikMo
Best for: Vendors who want marketplace discovery, not their own store.
Free listing; small commission per sale. Vendor paid after delivery confirmation.
Strengths
- + Customers find you - WhatsApp marketplace with MoMo checkout
- + Payment held until delivery/pickup confirmed
- + No website or setup beyond WhatsApp
Trade-offs
- – It's a marketplace - you rent demand, you don't own the customer relationship
- – Delivery and fees are your responsibility; payouts only after completion
Common questions
What is the best online store builder in Ghana?
It depends on how you sell. LynkMe fits vendors wanting one payment, MoMo-native checkout and WhatsApp order tracking. Catlog fits multi-store and international payments. Vendly and Pawalink fit zero-budget starters. Shoply and KwikMo fit trust-first buyers via escrow. Makola fits hands-off dropshipping. Match the tool to your buyers, not to feature lists.
How much does it cost to sell online in Ghana?
From free (Vendly starter, Pawalink's pay-per-sale, KwikMo listings) to 3,000 GHS once (LynkMe) to monthly subscriptions (Shoply from GHS 49/mo, Catlog monthly) to 5% of every sale (Makola). Over two years, one-time pricing is usually cheapest for steady sellers; pay-per-sale suits irregular volume. Prices as of October 2026.
Which platforms accept MTN MoMo?
LynkMe, Shoply, Pawalink, Makola and KwikMo all move money over MoMo in different ways - native checkout, escrow, verified links or marketplace held payments. Vendly routes orders to WhatsApp and you collect MoMo manually. Shopify and WordPress need third-party apps or plugins for MoMo.
Should I use a marketplace like Jumia or my own store?
Marketplaces (Jumia, Tonaton, KwikMo) bring discovery but own the customer and take commission; your own store link (LynkMe, Vendly, Shoply) keeps the relationship and margin. Most serious vendors end up with both: marketplace for discovery, own link for repeat buyers.
Free vs one-time vs monthly - which pricing wins?
Free tiers cap products and features; they validate demand. Monthly spreads cost but compounds - check the 2-year total. One-time (LynkMe 3,000 GHS) is cheapest past year one for steady sellers. Commission models (Makola 5%, Pawalink 1.5% capped) tax growth. Do the arithmetic on your own volume.